SOUEAST debuts full lineup at Auto China 2026

By AI, Created 10:02 AM UTC, May 20, 2026, /AGP/ – SOUEAST made its first full-product appearance at Auto China 2026 in Beijing as JETOUR International introduced a new “Travel+” strategy for the two brands. The launch highlights the automaker’s push to expand global urban mobility offerings with hybrid technology, smarter cockpits and a broader overseas network.

Why it matters: - SOUEAST is positioning itself as a global urban-mobility brand, not just a carmaker focused on one market. - The Auto China 2026 debut puts the company’s hybrid and smart-vehicle plans in front of international media, influencers and potential buyers. - The “Travel+” strategy ties product development, service upgrades and overseas expansion to a broader lifestyle pitch around daily commuting and leisure travel.

What happened: - JETOUR International unveiled its “Travel+” strategy at the 2026 Beijing International Automotive Exhibition. - JETOUR and SOUEAST made their first joint appearance at the show. - SOUEAST displayed its full product lineup for the first time at an auto show. - The brand presented the S08 DM and the concept S10 DM as part of its urban-mobility lineup. - SOUEAST said the brand is designed to help families move between city commuting and leisure travel.

The details: - The S08 DM is a 7-seat urban comfort SUV built around interior space and intelligent comfort. - The S08 DM has a 2.82-meter wheelbase. - The vehicle includes a 15.6-inch tilting smart screen. - The S08 DM offers ventilated seats, massaging seats and memory functions. - An African journalist praised the cabin space and interior design after seeing the vehicle at the show. - Over 100 media figures and influencers from around the world test-drove the S08 DM during the exhibition. - A Middle East auto media outlet said the S08 DM’s hybrid transition was smooth and highlighted its performance and efficiency. - SOUEAST’s C-DM hybrid system combines a 1.5TGDI dedicated hybrid engine with a Single-Speed Super Hybrid DHT. - The system delivers 255kW maximum power, 525N·m of torque and 45% peak thermal efficiency. - The smart driving system supports seven driving modes, L2-L3 ADAS and more than 1,000 TOPS of computing power. - The smart cockpit uses a Qualcomm Snapdragon 8155 chip and a 3D control system for interaction. - SOUEAST said the brand shares R&D, core platforms and supply chains with JETOUR. - SOUEAST said the collaboration is aimed at accelerating hybrid and intelligent-vehicle development. - SOUEAST said it will launch a series of SUV-B products in global markets by the end of 2026. - SOUEAST said it currently operates six overseas R&D centers across the EU, the Middle East, Central and South America, and ASEAN. - SOUEAST said it works with more than 60 universities worldwide.

Between the lines: - The joint appearance suggests JETOUR is using SOUEAST as part of a broader international growth plan. - The product messaging leans heavily on hybrid power, smart features and cabin comfort, which are key selling points in crowded family-SUV markets. - The overseas R&D footprint and university partnerships suggest the brand is building a longer-term innovation network rather than relying only on domestic development. - The use of “Travel+” frames the brand around lifestyle and use cases, not just vehicle specs.

What’s next: - SOUEAST plans to bring SUV-B products to global markets by year-end. - The company plans to speed up product launches and channel development. - SOUEAST said it will expand its sales and service network worldwide. - The brand said it will continue advancing the “Travel+” strategy with more product and service upgrades.

The bottom line: - SOUEAST is using Auto China 2026 to signal a global push built on hybrid technology, smarter cabins and a wider international footprint.